9:45 - 11 a.m.
11:20 a.m. -
1:45 p.m. - 3 p.m.
3:20 - 4:35 p.m.
|1A Marketing Strategy: A Case Study||2A Global Justice and Moral Obligations to Alleviate World Poverty||3A Using the Classics to Teach About Leadership||4A The Zionist Dream and the Creation of Medinat Yisrael (The State of Israel): The Contributions of Herzl, Ahad Haam and Rav Kuk|
|1B Wide-Awakeness: How the Arts Open up the World||2B Student Debt: The Size of the Problem and Possible Solutions||3B Songwriting Secrets of The Beatles||4B The Role of Chemistry in Ensuring a Sustainable Future for our Planet|
9:45 – 11 a.m.
1A Marketing Strategy: A Case Study
Professor of the Practice of Marketing, Brandeis International Business School
Even the most successful companies constantly revise their marketing strategies. These companies need to respond to changes in the marketplace in order to continue to be relevant and successful. We consumers change. Our perceived needs and preferences change. The competitive landscape changes. New competitors enter the market and existing competitors improve their offerings. Professor Zimmerman will examine a current marketing challenge facing a large and well-known company. Participants will evaluate the issues and develop a set of recommendations from among the viable options the company has to choose from. No advance preparation is needed; just bring your consumer knowledge.
1B Wide-Awakeness: How the Arts Open up the World
Acting Director, Brandeis Office of the Arts
Class description coming soon!
11:20 a.m. – 12:35 p.m.
2A Global Justice and Moral Obligations to Alleviate World Poverty
Associate Professor of the Philosophy of Justice, Rights and Social Change, Heller School for Social Policy and Management
Professor Sampath will survey global ethical arguments to alleviate world poverty, drawing from several thinkers who argue that extreme poverty is a human rights violation. He will examine past models of global development, their failures and successes, and the prospects for humanity to realize the 2015 Sustainable Development Goals announced by the United Nations.
2B Student Debt: The Size of the Problem and Possible Solutions
Professor of Economics, Brandeis International Business School
The outstanding value of student debt has risen noticeably since 2000, and the default rate has been rising. How serious is this problem? Is college still a good investment for students who have to borrow? What can be done to reduce the burden of student debt?
1:45 – 3 p.m.
3A Using the Classics to Teach About Leadership
Joel Christensen '01, MA'01
Associate Professor of Classics
Since Plato, and even earlier with the Homeric Epics, authors and audiences have known that the stories we tell impact the lives we live. This is especially true when it comes to issues of politics and leadership. While the study of leadership has grown in prominence in business schools and consulting, few programs have understood how much the humanities, and the Classics in particular, has to offer in meaningful reflection on leadership and leadership training.
Professor Christensen will provide an overview of the promise of Classics in a leadership classroom, along with a discussion of a course on the topic offered at Brandeis in fall 2016 in cooperation with several universities
3B Songwriting Secrets of The Beatles
Dean of the Graduate School of Arts and Sciences and Irving G. Fine Professor of Music
Barbara Cassidy, MA'98
Associate Director, Centers and Initiatives, Brandeis International Business School
On the 50th anniversary of the release of Sgt. Pepper's Lonely Hearts Club Band, the singer-songwriting duo Professor Chasalow and his wife, Barbara Cassidy, MA'98, will explore why The Beatles were much more than simply the most famous band of all time. How was their musical thinking and that of their producer, George Martin, so deeply and pervasively influential? They will play and sing some of the songs, analyze the music and its technical production and unlock some of the secrets to its power.
3:20 – 4:35 p.m.
4A The Zionist Dream and the Creation of Medinat Yisrael (The State of Israel): The Contributions of Herzl, Ahad Haam and Rav Kuk
Director, Schusterman Center for Israel Studies
The success of the Zionist Movement in establishing the State of Israel in 1948 was due in no small measure to the efforts of three major schools of Zionist thought: political, as articulated by Theodor Herzl; cultural, as envisioned by Ahad Haam; and religious, as expressed by Rav Kuk. Professor Ellenson will examine these men and their positions, place them in intellectual-historical context, and indicate how each played a major role in shaping the contours of present-day Israel. By so doing, a fuller understanding of the nature and purpose of Medinat Yisrael should emerge.
4B The Role of Chemistry in Ensuring a Sustainable Future for our Planet
Associate Professor of Chemistry
The future of our planet hinges on global-scale changes to the way we generate and use energy, and the development of more environmentally friendly industrial manufacturing processes. From mitigating climate change to waste management, many of the technological challenges of the present and future involve the manipulation of molecules through the development of new or more efficient reactions that make and break chemical bonds. The principles of "green" chemistry provide a useful guide for the development of new and more sustainable technology, but there is still much to learn about the fundamental chemistry behind developing "greener" industrial reactions or devising new renewable energy strategies. Professor Thomas will discuss the key challenges at the heart of renewable energy and sustainability, and the role that chemists must play in addressing these challenges.