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Alumni Profile

Sports entrepreneur Jordan Fliegel, IBS MBA’10, creates CoachUp

Sports entrepreneur Jordan Fliegel, IBS MBA’10. Photo by Mike Lovett

Sports entrepreneur Jordan Fliegel, IBS MBA’10, vividly remembers the long and winding road trip in Maine that led to his eureka moment.

He was with his best friend from his Little League days. “We were having a deep conversation about what I wanted to do with my life,” recalls Fliegel, who spent his weekends coaching kids. “I said the thing I cared most about was helping young athletes.”

At the time, Fliegel was working at Zintro, a Massachusetts-based online consultant marketplace created by fellow Brandeis alum Stuart Lewtan ’84. During the soul-searching conversation in the car, Fliegel realized he could marry his passion for youth sports with his technological expertise.

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Date: January 23, 2017